Director of Marketing and Audience Engagement

Arizona Broadway Theatre

Position Summary

The Director of Marketing and Communications is a senior level strategic leader for audience growth, ticket sales, and institutional visibility for Arizona Broadway Theatre. This role sets and leads the organization’s marketing strategy, developing and executing initiatives that drive revenue, expand audience engagement, and strengthen the theatre’s regional brand.

Working closely with the General Manager and collaborating with artistic leadership, development, and guest services, the Director of Marketing and Communications leads the planning and execution of marketing campaigns, advertising initiatives, and digital communications that support productions, concerts, season announcements and subscription campaigns, education and community programs, fundraising initiatives, special events and brand campaigns.

Core Responsibilities

Marketing Strategy & Campaign Leadership

• Lead marketing strategy for productions, special events and institutional initiatives.
• Develop and execute integrated marketing campaigns that drive ticket sales
• Coordinate advertising across digital, print, broadcast, and community platforms
• Manage campaign timelines and promotional calendars
• Monitor ticket sales trends and adjust campaign strategies as needed

Audience Development & Data Strategy

• Develop long-term audience growth strategies that expand the theatre’s reach
• Analyze ticketing and audience data to identify opportunities for growth
• Guide targeted outreach initiatives to engage new and returning patrons
• Strengthen subscriber retention and loyalty programs

Brand & Creative Direction

• Maintain strong and consistent brand identity
• Oversee digital communications, including website content, email marketing and social media
• Guide the creation and distribution of marketing materials and show promotions

Marketing Operations &Vendor Management

• Manage marketing budgets and advertising expenditures
• Coordinate designers, photographers, media vendors, and promotional partners
• Maintain organized marketing asset libraries and campaign documentation

Cross-Department Collaboration

• Collaborate with artistic leadership to position productions and programming
• Partner with the Development team to support fundraising initiatives, donor communications, and special events
• Work closely with Guest Services to align marketing strategy with patron experience

Qualifications

• A substantial record of achievement and growth in marketing and

communications for a multi-million-dollar organization, preferably performing arts, entertainment or live events
• Capacity for strategic thinking in a deadline-driven, multi-task environment

• Expertise in communications/PR, market segmentation, target marketing

strategies, and brand development

• Strong understanding of digital marketing, audience analytics, and brand positioning

• Exceptional written and verbal communication skills, with a knack for crafting

persuasive marketing messages

• Capacity to thrive in a fast-paced environment with shifting priorities and

deadlines.

• Strong analytical abilities, intellectual curiosity, and unwavering interest in detail.  

• Proven ability to drive revenue through marketing strategies

• Ability to work occasional evenings and weekends, particularly during production runs

and special events

• Bachelor’s degree required; Master’s degree preferredin Marketing, Communications, Arts Administration, Business Administration, ora related field.